No communication network, marketing channel, or advertising medium has ever represented a greater business opportunity for those offering professional services than does today’s social networking platforms such as Facebook. In the coming years, Facebook and other social networking sites are going to completely change the way professionals promote their services.  Facebook and some other social media services are ideal for promoting service-based businesses such as:

• Doctors
• Lawyers
• Accountants
• Business Consultants
• Real Estate Agents
• Stock Brokers/Investors
• Personal Chefs
• Caterers
• Mechanics
• General Contractors
• Computer Techs and Network Specialists
• Baker/Cake Decorator
• Personal Trainers
• Coaches/Instructors or Tutors
• Architects
• Multi-Level Marketing Professionals
• Professional Speakers
• Interior Designers
• Wedding/Event Planners
• And many other professional services businesses

For service professionals, there are two important business truths: (1) having a good relationship with the customer is a key component to success; and (2) most new customers/clients have come as a result of word-of-mouth referrals. Facebook allows your customers/clients and referral sources to get to know you on a more personal level which helps them to build a preference for you.  Facebook enables those customers/clients to share their experience of you with their friends, relatives, co-workers, and business contacts in a way that takes word-of-mouth advertising to an entirely new level.